Splash Group Welcomes Alessandra Rich at Splash by the Beach
On September 9th, Splash Group hosted an intimate brand activation at Splash by the Beach in Limassol, welcoming designer Alessandra Rich for the presentation of her Fall/Winter 2025 collection. More than a collection launch, the evening underscored the Group’s commitment to shaping experiential luxury in the region — where fashion, art, and culture converge.
Rich, known for her cinematic silhouettes and subversive elegance, has become a designer of choice for women who navigate the line between confidence and wit. For her Fall/Winter 2025 collection, titled In a World of My Own, Rich explored escapism with sharp tailoring, romantic details, and a refusal to compromise on character.
At Splash by the Beach, this vision was fully realised. The boutique — carefully infused with Rich’s DNA for the evening — became a stage where clients not only discovered the collection, but engaged directly with the designer herself. Guests experienced a personalised journey: one-to-one conversations with Rich, guided styling, and the opportunity to shop the collection in an atmosphere defined by intimacy and authenticity.
The activation reinforced Splash Group’s positioning as a curator of global luxury maisons, translating runway narratives into real encounters. By embedding the designer’s world within the boutique, the event blurred the boundaries between commerce and culture — aligning with international benchmarks for brand activations, while remaining distinctly rooted in the Group’s values of service and detail.
With In a World of My Own, Alessandra Rich offered a reminder that fashion can be both an escape and an expression. At Splash by the Beach, that philosophy came to life not only through the collection, but through the conversations, connections, and moments that defined the evening.
Splash Group continues to shape the region’s luxury landscape by bringing the world’s most directional voices to Cyprus — not only as collections, but as experiences.
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