A Festive Gathering at Splash Kids
On Saturday, Splash Kids hosted a Christmas gathering that brought together families, creativity and community within the retail space.
Conceived as an experience rather than an event, the afternoon centred on a festive in-store celebration paired with an ornament creation workshop, inviting children to engage hands-on while parents explored the space at ease. The format reflected Splash Group’s broader approach to experiential retail — one that values participation, atmosphere and thoughtful programming.
Retail as Experience
Rather than relying on spectacle, the event was designed around simplicity and interaction. Children were encouraged to create, experiment and personalise, while the store environment remained calm, welcoming and deliberately paced. The result was an afternoon that felt both festive and considered — aligned with the season, yet grounded in intention.
Food, drinks and music complemented the setting subtly, allowing the focus to remain on connection and shared experience. The space functioned not only as a point of sale, but as a place of gathering — reinforcing the role of physical retail as a social and cultural environment.
Extending the Splash Group Philosophy
The Christmas Party at Splash Kids reflects a wider philosophy across Splash Group: retail as a living ecosystem. One where brands, spaces and audiences interact beyond transactions, and where moments of engagement are curated with the same care as collections and displays.
By creating opportunities for families to slow down, participate and connect, Splash Kids continues to build a relationship with its community that extends beyond the store floor.
The Christmas gathering marked a warm close to the year — and a reminder that meaningful retail experiences are often defined by presence, not scale.
VIEW GALLERY
